THE BRAND/

MISSION/ An anthem might speak to a generation, a single moment, or movement. The only requirement of an anthem is that it speaks for someone. We celebrate personal anthems and what they mean to us — the call to action from within. We are not avatars in the real world, we believe in self-expression, continuous improvement and doing so with a gentle defiance — the dust off and get back up, the grit that leads to grind. Weekends are where we push ourselves further, bolder, louder and there is never a finish line — just a better version of yourself.

DROPS/ Gear will released in drops and editions. Other than standard colorways, each drop will be limited in quantity with an emphasis on fitness, leisure and other oddities. Fits that are minimal but still bold, defiant and speak for themselves.

ETHOS/  You should be proud wearing Weekend Anthem. Always constructed by happy workers, treated fairly and with respect. Built with quality fabrics, with a mind for environmental impact in the manufacturing process. We don’t believe in greenwashing. Slow fashion and a fully circular manufacturing stream is the roadmap, but it takes time to deliver this at economical price.